Marketing Coordinator

About Bento

Bento is on a mission to improve the healthcare outcomes and overall quality of life for low income community members. Over half of all adults in the US have a nutrition related chronic disease, such as diabetes, hypertension or heart disease, disproportionately impacting low income community members. Despite the best intentions of disease management programs, food banks and government assistance programs, the myriad of solutions aimed at low income community members have not been sufficient to effectively engage this population in a way that has improved population health outcomes, which have only gotten worse, not better. Bento is taking a new approach. 

Bento provides members with stigma-free access to convenient and nutritious food that has been curated by a team of Bento registered dietitians and delivered by grocery stores in the community. This not only improves our members’ overall quality of life, but also generates the trust and consistency needed for Bento to then connect and engage them with the critical healthcare resources needed to improve their health outcomes. 

As a covered Medicaid/Medicare service, Bento is rapidly expanding access to millions of eligible at-risk community members through partnerships with state and county health plans. 

About the Role 

The Marketing Coordinator will play a key role in shaping Bento members’ experience through effective and timely communication. They will use our marketing automation tool to deploy marketing campaigns, drip campaigns and automations that include   email and text messages. They will also post on social media, and be involved in the creation of digital and printed marketing materials that deliver the right information to members at the right time. They will be responsible for deploying and measuring their efforts, using data to continuously improve performance. 

This role will be a key collaborative partner across teams to help streamline and automate Bento member outreach. 

The Marketing Coordinator will report to the Product Marketing Manager. They will work together to create an effective, on-brand, and well-documented member communications journey.  

Key Responsibilities

  • Plan, build, and manage email and SMS automations to Bento members

  • Collaborate with member support and enrollment teams to ensure that members are getting the right information at the right time

  • Collaborate with product team to create new messaging automation capabilities and improve the member experience 

  • Segment audiences and personalize messages to improve engagement

  • Monitor, test, and report on campaign performance, using data to optimize engagement

  • Maintain and publish a calendar of scheduled emails and SMS messages

  • Support and strengthen our brand voice across English and Spanish messaging

  • Assist with social media content creation, post scheduling, and comment moderation

  • Support the development and distribution of digital and printed marketing collateral

  • Contribute to content strategy development, write briefs, and draft copy for new messaging campaigns

Candidate Qualifications

  • 3+ years marketing experience, preferable in healthcare or food 

  • Experience and/or a passion supporting the needs of vulnerable populations 

  • Exceptional communication skills 

  • Comfortable collaborating with cross-functional teams

  • Creative mindset with a focus on continuous improvement and growth

  • Experience with social media posting or moderating 

  • CRM/marketing automation proficiency preferred 

  • Spanish proficiency preferred (written and spoken) 

Compensation & Benefits

Competitive salary with exceptional benefits including:

  • Company equity

  • Great health insurance for you (fully company paid) and your family

  • Dental and Vision insurance

  • Unlimited PTO

  • 401k matching program with 3% employer contribution

  • $1k home office budget


How to Apply

Send your resume and cover letter to li-hiring@gobento.com