Head of Sales

About Bento

Bento is on a mission to improve healthcare outcomes and quality of life for low income community members. Over half of all adults in the US have a nutrition related chronic disease such as diabetes, hypertension or heart disease which disproportionately impacts low income community members. Disease management programs, food banks and government assistance programs targeting these vulnerable populations have had some positive effects but health outcomes remain poor. Bento is taking a new approach to engage low income patients and their families to achieve major improvements in their health and wellbeing in a cost effective manner by integrating:

  • Personalized nutrition: to serve as both ‘food-as-medicine’ and ‘food-as-engagement’

  • Health coaching: to achieve member behavioral change and compliance with healthcare action plan

  • Care navigation: to close critical healthcare care gaps

Bento uses nutritious groceries curated by a team of Registered Dietitians and delivered by grocery stores in the community as a catalyst to establish trust and engagement with the healthcare system.

As a covered Medicaid/Medicare service, Bento is rapidly expanding access to millions of eligible at-risk patients through partnerships with state and county health plans and private health insurers.

About The Role & Right Candidate

As Head of Sales, you will lead the Sales function by successfully building and selling against a pipeline of Medicaid, Medicare and Medicare Advantage health plans that expand Bento’s reach and support Company growth targets. The right candidate for this role is not only fluent in their understanding of health plan sales cycles but also understands (and is passionate about) the nuances (and complexities) of aligning the Bento approach, which combines medically curated groceries, health coaching and care navigation with health plan priorities and desired outcomes. This role reports to the Chief Operating Officer and will serve a key leadership role responsible for building and overseeing the health plan sales process and lifecycle, from lead generation and effectively communicating Bento’s capabilities and value proposition to nurturing relationships through a signed health plan contract.  

Key Responsibilities Include:

Sales Lifecycle Process and Management

  • Develop and implement a comprehensive sales strategy that supports Bento health plan market expansion and growth objectives across the United States 

  • Establish objective fit criteria to support the building and nurturing of a pipeline

  • Leverage existing relationships and creative outreach tactics and strategies to fill the sales pipeline with qualified prospects. 

  • Effectively communicate the Company’s value proposition in compelling ways through multiple channels (email, phone, zoom and in-person) in a way that connects Bento capabilities and value proposition to prospective health plans and health system needs and desired outcomes 

  • Utilize customer relationship management software to establish and nurture relationships with key buyers, decision makers and influential stakeholders 

  • Earn the trust of key health plan/health system stakeholders and guide them through the sales process

  • Translate Company OKRs into departmental and team level OKRs

  • Own the sales dashboard and reporting on sales funnel milestones, measurements, and performance metrics that support Bento growth objectives and communicate them internally to key stakeholders 

  • As Bento grows, scale the sales function, hiring top talent and ensuring the team is aligned with Company values and goals

  • Provide hands-on leadership and professional career development to ensure that the team is motivated, learning and achieving its full potential 

  • Cultivate a strategic, results-driven sales organization with a focus on team collaboration across the business and personal growth

Cross Functional Collaboration

  • Build and maintain cross functional relationships with various internal teams (e.g. Member Operations, Marketing, Product and Customer Success) to ensure successful transition and onboarding of new health plan relationships

  • Collaborate with Marketing to develop sales material needed to target prospective buyers through inside sales activities, industry events and B2B digital campaigns

  • Share market feedback related to capability requests, value proposition, and positioning with the relevant teams with the intent of constant and iterative improvement and refinement

  • Continuously maintain industry best-practices for sales, understand key trends in the Payer, Provider and value-based care space, and stay up-to-date on relevant product releases, customer needs, and market competition

Candidate Qualifications

  • Proven track record selling into Medicaid, Medicare(adv), health systems 

  • Experience building a pipeline of large enterprise healthcare buyers

  • Experience selling disease management/population health digital solutions, tech-enabled healthcare services, SDoH interventions or other related healthcare categories.

  • Previous experience building and managing a Sales function at high growth, venture backed startup environment, with a proven track record of supporting Company growth from product market fit through high growth scale 

  • Exceptional communication skills to engage external and internal stakeholders

  • Ability to rapidly synthesize market data and feedback to improve the sales function process and effectiveness 

  • Gravitas and credibility to engage external executives

Compensation & Benefits

Competitive base salary + performance incentives with full benefits including:

  • Company equity

  • Great health insurance for you (fully company paid) and your family

  • Dental and Vision insurance

  • Unlimited PTO

  • 401k matching program with 3% employer contribution

  • $1k home office budget


How to Apply

Please send your resume and cover letter to careers@gobento.com with a subject line of “Head of Sales”